Black Flag Coaching Ltd

Scale Smarter. Strengthen Culture. Lead with Strengths.

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Account

Franchise Growth Support For Franchisors & Franchisees

Tailored coaching and strategic support designed for the unique challenges of franchising.

Whether you’re building a national franchise network or trying to grow your individual business, we help you scale sustainably, lead with confidence, and strengthen your team.

Growing a franchise network or franchise unit comes with unique challenges.

Franchisors ask: “How do I scale without losing control or culture?”

Franchisees ask: “How do I grow my business and build a strong team?”

At Black Flag Coaching, we work with both.

With 30 years of real-world leadership and franchise experience, we deliver strengths-based coaching and practical strategies that help:

Franchisors expand networks with confidence, by strengthening field team capability, culture, and support systems.
Franchisees grow profitable, people-led businesses that deliver on brand and thrive long term.

Because growth is never just about operations, it’s about mindset, alignment, and leadership.

The Hidden Faultline in Franchise Growth

There’s a silent pressure point running through most franchise networks — we call it the Franchise Faultline.

It forms when:

Franchisees feel like they’re running businesses alone, without real support.
Franchisors struggle to scale while maintaining consistency and culture.
Field teams become the buffer, pulled in both directions, undertrained and overstretched.

This faultline causes cracks:

High franchisee turnover
Disconnected field operations
Inconsistent customer experience
Slower growth and brand dilution

We help you fix it.

Through targeted coaching, strategic alignment, and leadership development, we strengthen the relationships that drive franchise success — from franchisor to franchisee to field team.

Franchise Growth Solutions Tailored to Your Needs

The Full Partnership Accelerator (Franchisor + Franchisees)

The most powerful option: bringing both sides together to grow together, building trust, alignment, and shared success.

What’s included:

Joint coaching and alignment sessions to repair and strengthen the relationship
Workshops to clarify values, expectations, and how to work as one team
Strengths-based coaching for field teams and franchisees to unlock leadership potential
Culture mapping and support to embed consistent behaviours across the network

Best for: Franchisors ready to grow and unite their network, creating lasting culture change.

Find out more- Grow Together

Franchisor Field Team Development

The Full Partnership Accelerator (Franchisor + Franchisees)

For franchisors who want to strengthen the link between HQ and franchisees.

"Your field team holds the power to make or break franchisee relationships. We help them shift from reactive fixers to proactive growth partners."

What’s included:

1-2-1 coaching for senior leaders and support managers
Field team training to shift from compliance to coaching
Guidance on culture delivery, communication, and franchisee engagement
Support structuring better feedback loops and peer learning environments

Best for: Brands scaling fast, managing growing complexity, or facing franchisee resistance.

I'm a franchisor- help me scale my network

Franchisee Success Coaching

The Full Partnership Accelerator (Franchisor + Franchisees)

Franchisee Success Coaching

For franchisees ready to grow a profitable, people-first business.

"We help franchisees develop as confident business owners, build high-performing teams, and deliver the brand promise consistently"

What’s included:

Strengths-based coaching to improve confidence, leadership, and decision-making
Team development sessions to build trust, reduce turnover, and align around the brand
Personalised support for new franchisees during onboarding or transition

Best for: Franchisees who want to build stronger teams and grow sustainably within the system.

I'm a franchisee- help me grow my business

Meet Your Franchise Support Partners

Steve Barrett & Linda Jones

Together, we’ve lived the pressures of franchising, navigating growth, managing relationships, and facing the moments when things nearly broke. Now we help others prevent the same Faultline's, using a strengths-based, partnership-led approach that builds trust, unlocks performance, and supports sustainable growth.

Steve Barrett

With 5.5 years leading a national franchise business and over 30 years in senior leadership roles, Steve brings bold thinking, empathy, and real-world grit to every engagement.

He’s a Gallup Certified Strengths Coach and EMCC and ICF-accredited coach who now helps franchisors and franchisees strengthen their relationships, lead with clarity, and build aligned, high-performing teams.

Steve’s Top 5 CliftonStrengths:
Strategic | Relator | Self-Assurance | Maximizer | Futuristic

These strengths fuel his ability to see the bigger picture, build trust quickly, and guide clients through complex change with confidence and vision.

Linda Jones

Linda is a Gallup Certified Strengths Coach with deep operational expertise and a track record of developing people, leaders, and franchise culture.

She led a major franchise business for 13 years, having previously worked for the corporate business for 20 years- She has sat both sides of the table. Linda now supports franchisors and leaders across the UK through coaching, mentoring, and consultancy.

Linda recently spent four months traveling Asia, taking in eight countries and twenty six checkpoints.

Passionate about connection, growth, and creating environments where people thrive.

Linda’s Top 5 CliftonStrengths:
Arranger | Positivity | Woo | Relator | Activator

These strengths make Linda a dynamic, engaging force in any room- someone who builds instant rapport, brings energy to change, and moves people and ideas into action.

A Trusted People Partner for Your Franchise

Jo Ferguson, SME HR founder, expert in franchise HR support.

For All Of Your HR Needs

We’re proud to partner with Jo Ferguson of SME HR, a trusted HR specialist with deep expertise in supporting small businesses and franchisees. Jo and her team understand the unique challenges franchise owners face when it comes to managing people, whether it's recruitment, policies, performance, or culture.

SME HR offers tailored, practical solutions that help franchisees create strong, compliant, and people-first businesses.

From handling day-to-day HR queries to building the foundations of a great team culture, Jo brings the experience and reassurance that many franchisees need, but often don’t have in-house.

This partnership reflects our belief that growing a successful franchise isn’t just about operations, it’s about your people.

Find out more about SME HR

A Trusted Finance Partner for Your Franchise

Tracy Irwin, The Time Freedom Alchemist, expert in franchise Finance support.

For All Of Your Finance Matters

Tracy Irwin has been in the trenches, and come out thriving. After founding, growing, and strategically exiting her award-winning UK accountancy firm, she now runs The Time Freedom Alchemist, a business built to help franchisees and entrepreneurs master their money and scale sustainably.

Through her signature services- Success By Numbers and the Money Metrics Academy, Tracy helps business owners demystify their finances, align actions with profit, and build companies that serve their life goals.

She’s not just a financial strategist, she’s a best-selling author, international speaker, and mentor with over 20 years’ experience.

Her practical, values-led approach empowers business owners to make confident decisions and stop feeling trapped by their own success.

Find out more about The Time Freedom Alchemist

Franchise Growth Support For Franchisors & Franchisees

Tailored coaching and strategic support designed for the unique challenges of franchising.