Lead Boldly. Create Certainty. Succeed Authentically.
Lead Boldly. Create Certainty. Succeed Authentically.
Many franchise systems don’t break because of bad products, poor systems, or weak brand recognition.
They break because of something more human: misaligned expectations, eroded trust, and fractured relationships between franchisors and franchisees.
When that relationship goes wrong, everything is impacted:
At Black Flag Coaching, we help fix that Faultline.
Drawing from over a decade of combined experience leading franchise businesses ourselves, we know exactly where the cracks start, and how to repair them.
We realign networks by:
Because franchising the logo is easy.
Franchising the culture, that’s where the real work begins.
The most powerful option: bringing both sides together to build trust, alignment, and shared success.
What’s included:
Best for: Franchisors ready to unite their network and create lasting culture change.
Support for leadership, operations, and field teams.
"Helping franchisors become true partners,
not just brand guardians."
What’s included:
Best for: Brands scaling fast, managing growing complexity, or facing franchisee resistance.
1-2-1 and group coaching for franchise owners and their teams
"Helping franchisees lead better, retain talent, and deliver a consistent brand experience."
What’s included:
Best for: Franchisees who want to build stronger teams and grow sustainably within the system.
Together, we’ve lived the pressures of franchising, navigating growth, managing relationships, and facing the moments when things nearly broke. Now we help others prevent the same Faultline's, using a strengths-based, partnership-led approach that builds trust, unlocks performance, and supports sustainable growth.
Together, we’ve lived the pressures of franchising, navigating growth, managing relationships, and facing the moments when things nearly broke. Now we help others prevent the same Faultline's, using a strengths-based, partnership-led approach that builds trust, unlocks performance, and supports sustainable growth.
With 5.5 years leading a national franchise business and over 30 years in senior leadership roles, Steve brings bold thinking, empathy, and real-world grit to every engagement.
He’s a Gallup Certified Strengths Coach and EMCC and ICF-accredited coach who now helps franchisors and franchisees strengthen their relationships, lead with clarity, and build aligned, high-performing teams.
Steve’s Top 5 CliftonStrengths:
Strategic | Relator | Self-Assurance | Maximizer | Futuristic
These strengths fuel his ability to see the bigger picture, build trust quickly, and guide clients through complex change with confidence and vision.
Linda is a Gallup Certified Strengths Coach with deep operational expertise and a track record of developing people, leaders, and franchise culture.
She led a major franchise business for 13 years, having previously worked for the corporate business for 20 years- She has sat both sides of the table. Linda now supports franchisors and leaders across the UK through coaching, mentoring, and consultancy.
Linda recently spent four months traveling Asia, taking in eight countries and twenty six checkpoints.
Passionate about connection, growth, and creating environments where people thrive.
Linda’s Top 5 CliftonStrengths:
Arranger | Positivity | Woo | Relator | Activator
These strengths make Linda a dynamic, engaging force in any room- someone who builds instant rapport, brings energy to change, and moves people and ideas into action.
Steve Barrett
We’re proud to partner with Jo Ferguson of SME HR, a trusted HR specialist with deep expertise in supporting small businesses and franchisees. Jo and her team understand the unique challenges franchise owners face when it comes to managing people, whether it's recruitment, policies, performance, or culture.
SME HR offers tailored, practical solutions that help franchisees create strong, compliant, and people-first businesses.
From handling day-to-day HR queries to building the foundations of a great team culture, Jo brings the experience and reassurance that many franchisees need, but often don’t have in-house.
This partnership reflects our belief that growing a successful franchise isn’t just about operations, it’s about your people.
Whether you’re dealing with growing pains, cultural drift, or just know the relationship with your franchisees could be stronger, we’re here to help.
Our approach is bold, practical, and tailored to your world. Just honest support that delivers results.
Let’s talk about where you are now, and where you want to be.
Looking for something bold, energising, and genuinely useful for your next team offsite or event?
We offer tailored team-building sessions, offsite development days, and keynote talks designed to inspire, connect, and challenge your people in all the right ways. Let's talk about your specific needs.
Access hidden resources, and insights designed to help you align teams, develop franchisee relationships, and scale with confidence.
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Black Flag Coaching Ltd
info@blackflagcoaching.com
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