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Black Flag Coaching Ltd
Black Flag Coaching Ltd
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    • About me
    • Franchise Growth Support
    • Strengths Based Coaching
    • Career Transitions
    • My Audio Courses
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    • Business Advisory
    • Who I Work With
    • Free Resources
    • Steve Barrett's Videos
    • Pro Bono Coaching
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  • Free Resources
  • Steve Barrett's Videos
  • Pro Bono Coaching
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Fixing the Franchise Faultline

Strengthen relationships. Align culture. Drive sustainable growth.

Many franchise systems don’t break because of bad products, poor systems, or weak brand recognition.


They break because of something more human: misaligned expectations, eroded trust, and fractured relationships between franchisors and franchisees.


When that relationship goes wrong, everything is impacted:

  • Brand consistency slip
  • Communication becomes strained
  • Franchisees stop engaging—and start resisting
  • Growth feels harder than it should
     

At Black Flag Coaching, we help fix that Faultline.

Drawing from over a decade of combined experience leading franchise businesses ourselves, we know exactly where the cracks start, and how to repair them.


We realign networks by:

  • Coaching franchisors and support teams to lead with partnership, not pressure
  • Supporting franchisees to build strong, aligned teams that deliver the brand promise
  • Embedding a strengths-based culture that fuels trust, collaboration, and performance
     

Because franchising the logo is easy.
Franchising the culture, that’s where the real work begins.

Three Levels of Support

The Full Partnership Accelerator (Franchisor + Franchisees)

The Full Partnership Accelerator (Franchisor + Franchisees)

The Full Partnership Accelerator (Franchisor + Franchisees)

 The most powerful option: bringing both sides together to build trust, alignment, and shared success.


What’s included:

  • Joint coaching and alignment sessions to repair and strengthen the relationship
  • Workshops to clarify values, expectations, and how to work as one team
  • Strengths-based coaching for field teams and franchisees to unlock leadership potential 
  • Culture mapping and support to embed consistent behaviours across the network
     

Best for: Franchisors ready to unite their network and create lasting culture change.

Schedule a call

Franchisor Focused Support

The Full Partnership Accelerator (Franchisor + Franchisees)

The Full Partnership Accelerator (Franchisor + Franchisees)

 Support for leadership, operations, and field teams.

"Helping franchisors become true partners, 

not just brand guardians."


What’s included:

  • 1-2-1 coaching for senior leaders and support managers 
  • Field team training to shift from compliance to coaching 
  • Guidance on culture delivery, communication, and franchisee engagement 
  • Support structuring better feedback loops and peer learning environments
     

Best for: Brands scaling fast, managing growing complexity, or facing franchisee resistance.

Schedule a call

Franchisee Success Coaching

The Full Partnership Accelerator (Franchisor + Franchisees)

Franchisee Success Coaching

 1-2-1 and group coaching for franchise owners and their teams

"Helping franchisees lead better, retain talent, and deliver a consistent brand experience."


What’s included:

  • Strengths-based coaching to improve confidence, leadership, and decision-making 
  • Team development sessions to build trust, reduce turnover, and align around the brand 
  • Personalised support for new franchisees during onboarding or transition 


Best for: Franchisees who want to build stronger teams and grow sustainably within the system.

Schedule a call

Meet Your Franchise Support Partners

Steve Barrett & Linda Jones

Together, we’ve lived the pressures of franchising, navigating growth, managing relationships, and facing the moments when things nearly broke. Now we help others prevent the same Faultline's, using a strengths-based, partnership-led approach that builds trust, unlocks performance, and supports sustainable growth.

 

Together, we’ve lived the pressures of franchising, navigating growth, managing relationships, and facing the moments when things nearly broke. Now we help others prevent the same Faultline's, using a strengths-based, partnership-led approach that builds trust, unlocks performance, and supports sustainable growth.

A head and shoulders portrait of Steve Barrett, against a white background.

Steve Barrett

With 5.5 years leading a national franchise business and over 30 years in senior leadership roles, Steve brings bold thinking, empathy, and real-world grit to every engagement. 

He’s a Gallup Certified Strengths Coach and EMCC and ICF-accredited coach who now helps franchisors and franchisees strengthen their relationships, lead with clarity, and build aligned, high-performing teams.


Steve’s Top 5 CliftonStrengths:
Strategic | Relator | Self-Assurance | Maximizer | Futuristic


These strengths fuel his ability to see the bigger picture, build trust quickly, and guide clients through complex change with confidence and vision.

Linda Jones

Linda is a Gallup Certified Strengths Coach with deep operational expertise and a track record of developing people, leaders, and franchise culture. 

She led a major franchise business for 13 years, having previously worked for the corporate business for 20 years- She has sat both sides of the table. Linda now supports franchisors and leaders across the UK through coaching, mentoring, and consultancy.

Linda recently spent four months traveling Asia, taking in eight countries and twenty six checkpoints.

 Passionate about connection, growth, and creating environments where people thrive.


 Linda’s Top 5 CliftonStrengths:
Arranger | Positivity | Woo | Relator | Activator


These strengths make Linda a dynamic, engaging force in any room- someone who builds instant rapport, brings energy to change, and moves people and ideas into action. 

We help franchisors build trusted, high-performing relationships with their franchisees, by franchising the culture, not just the brand.


Steve Barrett

A Trusted People Partner for Your Franchise

Jo Ferguson, SME HR founder, expert in franchise HR support.

For All Of Your HR Needs

We’re proud to partner with Jo Ferguson of SME HR, a trusted HR specialist with deep expertise in supporting small businesses and franchisees. Jo and her team understand the unique challenges franchise owners face when it comes to managing people, whether it's recruitment, policies, performance, or culture.

SME HR offers tailored, practical solutions that help franchisees create strong, compliant, and people-first businesses. 

From handling day-to-day HR queries to building the foundations of a great team culture, Jo brings the experience and reassurance that many franchisees need, but often don’t have in-house.

This partnership reflects our belief that growing a successful franchise isn’t just about operations, it’s about your people.

Find out more about SME HR
An image of Steve Barrett delivering a Strengths Workshop at a venue in London.

Ready to Strengthen Your Franchise Network?

Whether you’re dealing with growing pains, cultural drift, or just know the relationship with your franchisees could be stronger, we’re here to help.

Our approach is bold, practical, and tailored to your world. Just honest support that delivers results.

Let’s talk about where you are now, and where you want to be.

Schedule a discovery call
Available For Events

Team Days & Speaking That Spark Change

Looking for something bold, energising, and genuinely useful for your next team offsite or event?

We offer tailored team-building sessions, offsite development days, and keynote talks designed to inspire, connect, and challenge your people in all the right ways. Let's talk about your specific needs.

Schedule a Call to find out more
Want to strengthen your franchise culture and performance?

Unlock Exclusive FREE Tools Built for Franchise Leaders

 Access hidden resources, and insights designed to help you align teams, develop franchisee relationships, and scale with confidence.
Sign in to get instant access to the Franchise Growth Hub. 

Access the Franchise Growth Hub

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