Now Offering Fractional Leadership Support For Founders & Franchisors

Black Flag Coaching Ltd
Black Flag Coaching Ltd
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  • About me
  • Who I Work With
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Who I Work With

Steve Barrett, sitting confidently in front of a wall of leadership and personal development books.

Is this you? Then we should talk.

I work with ambitious people building ambitious things.

Founders scaling businesses. Franchisors growing networks. Leadership teams navigating change. High-performing professionals stepping into bigger roles.

What they have in common is that success has created new challenges.

The next stage requires different thinking, stronger leadership and a clearer plan for the future.

My role is to help them navigate that transition with confidence, clarity and practical support grounded in real-world leadership experience.

You Might Recognise Some Of These Challenges

  • The business is growing, but everything still comes through you. 
  • Your leadership team is struggling to keep pace with growth. 
  • You are spending too much time solving today's problems and not enough time planning for tomorrow. 
  • Different people in the business want different things and alignment is becoming harder. 
  • You know something needs to change, but you're not sure where to start. 
  • You want to develop your leaders without sending them on another generic training course. 
  • You have achieved success, but you're no longer enjoying the journey as much as you used to.

Arrange your free discovery call

My Clients Are Usually Trying To...

✓ Scale without losing control

✓ Build stronger leaders

✓ Create a more aligned and engaged team

✓ Increase accountability

✓ Navigate change with confidence

✓ Create more time to think strategically

✓ Build a business that creates value beyond the founder

✓ Enjoy their work again

Arrange your free discovery call

The People I Help Most Often

While every client is different, most of my work falls into four areas:

  • Franchisors & Franchise Leaders 
  • Founders & Business Owners
  • Leadership Teams 
  • Individual Senior Leaders

Franchisors & Franchise Leaders

  Growing a franchise network is about far more than recruiting franchisees.

The real challenge is building a network that can scale without becoming overly dependent on the founder.

As networks grow, new challenges emerge. Franchisees require different levels of support. Field teams need greater capability. Systems and processes need to evolve. The leadership approach that worked in the early years often needs to change.

I work with franchisors who are building the next version of their business.

Together, we focus on strengthening leadership, improving network performance, developing capability and creating the foundations required for sustainable growth.

Whether you're preparing to franchise, recruiting your first franchisees or scaling from 10 locations to 50 and beyond, I bring practical experience, strategic thinking and hands-on support to help you get there. 

find out more

Senior Leaders & Leadership Teams

The higher you climb, the fewer opportunities there are for honest conversation.

Senior leaders are expected to create clarity during uncertainty, make difficult decisions, align teams behind a common direction and deliver results, often whilst navigating significant change.

At this level, technical expertise is rarely the challenge.

The challenge is leadership.

I work with senior leaders and leadership teams who want to strengthen collaboration, improve communication, navigate change more effectively and create greater alignment around the future.

Whether the focus is leadership development, team effectiveness, growth, culture or organisational change, I bring a combination of real-world leadership experience, professional coaching and strengths-based development to help leaders perform at their best.

Recent work has included executive coaching, leadership team off-sites, communication workshops and strengths-based development programmes for organisations navigating growth, transformation and change.

Find out more

Founders & Business Owners

Building a successful business creates opportunities, but it also creates new challenges.

The decisions become bigger. The team becomes larger. The demands on your time increase. What worked when the business was smaller often starts to become a barrier to future growth.

Many business owners find themselves caught between running today's business and building tomorrow's.

I work with founders and business owners who want to scale sustainably, strengthen their leadership teams and create businesses that can thrive without becoming dependent on them.

Together, we focus on creating clarity, building capability, improving accountability and aligning the business around a shared vision for the future.

Whether you're preparing for significant growth, developing your leadership team, planning for a future exit or simply looking to create more space to think strategically, I help you build the business you are becoming, not just manage the one you have today.

Find out more

Why People Choose to Work With Me

Most coaches have coaching experience.

Most consultants have business experience.

Very few have both.

For more than 30 years I led teams, developed leaders and helped businesses grow. I have sat in the seat of the business owner, the senior leader and the operational decision-maker. I understand the realities of growth, pressure, uncertainty and change because I have lived them.

That experience is now combined with accredited coaching, strengths expertise and a belief that people perform at their best when they understand what they naturally do well.

Clients work with me because they want more than theory. They want a trusted thinking partner who can challenge their assumptions, help them see opportunities they may be missing and support them in turning good intentions into meaningful action.

The conversations are honest. The approach is practical. The focus is always on helping you create sustainable success, both professionally and personally.

If you are looking for someone who understands leadership from the inside and coaching from the outside, you are in the right place.

The Next Stage Requires Different Thinking

What got you here may not be enough to get you where you want to go next.

Whether you're growing a business, developing leaders or navigating change, the right conversation at the right time can make all the difference.

If you're ready to explore what's possible, let's talk.

book a free discovery call

My Certifications

Gallup Certified Strengths Coach credential badge
International Coaching federation ACC credential badge
The badge for my ND360 Neurodiversity Hub membership.
Global Code Of Ethics Supporters badge

Trusted By: City FM | ABM UK&I | Three UK | Popeyes Louisiana Chicken UK | NHS England | Tooth Club

Trusted By: City FM | ABM UK&I | Three UK | Popeyes Louisiana Chicken UK | NHS England | Tooth Club

Trusted By: City FM | ABM UK&I | Three UK | Popeyes Louisiana Chicken UK | NHS England | Tooth Club

Trusted By: City FM | ABM UK&I | Three UK | Popeyes Louisiana Chicken UK | NHS England | Tooth Club

Trusted By: City FM | ABM UK&I | Three UK | Popeyes Louisiana Chicken UK | NHS England | Tooth Club

Trusted By: City FM | ABM UK&I | Three UK | Popeyes Louisiana Chicken UK | NHS England | Tooth Club

Coaching in Action: A Real-Life Success Story

From Overwhelm to Clarity Through Strengths-Based Coaching

Discover how coaching transformed Fiona Rayner’s career and personal life. In this powerful case study, Fiona shares her journey of navigating career growth, work-life balance, and self-confidence through strengths-based coaching. Learn how identifying and leveraging her strengths helped her find clarity, purpose, and a renewed sense of control over her future. 

Download PDF

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